B2b Marketplace

Ran ethnographic research in the field, resulting in validated insights and team alignment.

Starting with wireframes, I refined through critique cycles and stakeholder review.

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

Shipping quality design requires collaboration and iteration. This piece explores how . The implications matter for teams and organizations.

Whether you're designing a new feature, this mindset resonates.